Yearly Archives: 2017

Solutions360 Fuels Growth at Genesis Integration

Posted on October 16, 2017 in Blog ,Customer Success Stories by

Client Profile Since its inception in 1990, Genesis Integration has transformed from a professional audio provider into a highly sophisticated systems integration company.  The company provides a full range of design/build, consulting and installation services for numerous markets including Audio Visual, Security, Healthcare and School Communications.  Genesis works with its clients to ensure the integrated technology is being adopted, and utilized to its full potential, in order to maximize ROI.  Headquartered in Edmonton, Alberta, Genesis has grown from a staff of two to a team […]

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Sales and Marketing is a Process That Needs Automation

Posted on July 14, 2012 in Blog ,Business Process Improvement by

Automation in sales and marketing should be about improving the ability to deliver the right message to the right person at the right time via the right channel. Automation or repetition of more generic, higher volume tasks is more likely at the early stages of engagement and lead nurture and then post sale around delivery. More personal, higher value (and higher cost) sales tasks and activities can then be undertaken with qualified leads to close the sale. The first challenge facing most companies is that processes […]

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