When you design a company culture and work environment that your employees appreciate, they’ll care more about their jobs and be more invested in the success of your company. In turn, your business will reach new heights.
It’s up to leaders to make sure culture supports your company’s mission, vision, and values. How do you want your employees to talk about your company? How do you want them to feel when they walk in the door?
Creating a company culture starts by defining what your company stands for. What are you passionate about? What are your core values? Your mission statement, vision, and company values should define and support your company culture.
Encourage your employees to embrace the behaviors and principles that you want to put into practice. Lead by example. Small gestures are contagious, and go a long way toward shifting the culture of your business. Making sure your employees know what is expected of them is key. Discuss with them what you want to accomplish, and be clear about expectations.
From the beginning of the relationship with your employees, be open about your company culture. In job postings, explain your company structure and share your values and philosophy. Once employees are hired, help them become familiar with the culture. How does it play a role in daily business? What are the company’s goals and how do the employees support those?
Take time to explain and demonstrate what it looks like to be an employee – it will go a long way in giving your new hires a sense of belonging.
Promoting a positive company culture will take work, but the benefits of an engaged workforce will make it worth the effort.
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