On this episode of ClearTalk, our CEO, Brad Dempsey, is joined by Brad Malone and Joel Harris from Navigate Management Consulting to talk about customer profitability.
Are your best customers sometimes your worst customers?
All too often, integrators think about their best customers in terms of size, or revenue, or sales.
Yet sometimes they are actually your worst customers, because of what they take out of the company, or what they deliver to the company in terms of profitability.
How do we measure customer profitability?